Electronics For Imaging (EFI), the leader in imaging solutions for network printing called upon Group X to create a tradeshow presentation and video animation to showcase EFI's products for Graph Expo in Chicago.
In less than three weeks time, Group X distilled the EFI product content, developed an overall creative theme, wrote the script and hired a live presenter for the revolving theatre presentation. Working with EFI's tagline "Changing the way the world prints", Group X created a 60-second animation highlighting key products and benefits using a series of colorful Pantone chips flying through the screen to build and segue between the product segments. Additionally, Group X animated EFI's partner logos, which looped continuously between live presentations. The show was so effective for EFI they replicated it in New York, Amsterdam and China.
