During the course of a year, Group X worked with Sun to design and build an environment that could position Sun as a leader in the wireless industry and stand out at one of the world's largest tradeshows amidst competitors' colossal multi-story booths. Working within a comparatively small 50X50 foot space, we designed a 3-story booth complete with executive meeting rooms, kitchen facilities, an elevator, demo stations and a theatre filled with constantly moving media to attract attendees into the booth.
In the theatre, an actor portrayed "A Day in the Life with Wireless" using an handheld devise at the hotel then booking a meal while on the train, conferencing with colleagues via email chat while interacting with his refrigerator at home to see what ingredients were available to make dinner. The booth concept was so successful that Sun re-used it for Telecom Asia in Hong Kong.
Other Work for SUN:
Lead Generation
Corporate Vision & Branding
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