Group X helped Sun find an engaging way to debut a new JAIN API technology at SuperComm. Using componentization as a metaphor, we created an interview-driven video spotlighting testimonials of key partners. Cutaway shots of the executives engaging with Legos and a Hoberman sphere, plus 2D animations of DNA chains and alphabet blocks link the visual metaphor with the technology's architecture. A Mondrian style layout of footage depicting people, travel and communication, and a rhythmic original score, combine to create a driving energy for the testimonial.
