Autodesk challenged Group X to find a unique and cost-effective way to launch their new Design 2000 CAD software across 21 locations within the U.S. and Canada. Working with a team of engineers, Group X built a virtual, animated set using the new software. Autodesk executives' images were matted into a 3D environment creating a hologram-like effect complete with virtual architectural elements displayed during software demos and presentations. The event was prerecorded and Webcast to thousands of attendees successfully communicating the corporate vision and product introduction.
